Book Report The Beasts Of The East Basketball

On a fierce summer day in Harlem, the basketball courts were loud and loaded. The event every small infant, to up and coming middle school player, high school stars, and some past NBA legends found pleasure in. Exhilarating and dramatic, the Beasts in the East Basketball Tournament was about to start, and the two best players in the East were the brothers Jermaine and Chauncey Collin. Before I go any further, the Beasts in the East Basketball Tournament was an annual event like an NBA All-Star Weekend. The tournament includes the best players on the East side of America and host events that exemplify the player s skill. The only difference with the Beasts in the East’s All-Star game and any other all-star game is your performance in the†¦show more content†¦Unfortunate for him, no one would agree. Anyhow, the opening presentation of the tournament finally began with each one of the players lined up on a podium facing the enormous crowd. â€Å"Welcome to the Beasts of the East Basketball Tournament!† said the announcer heartily into the microphone, â€Å"Alright y’all, I have a huge stash of fun for you ladies and gents this breathtaking evening, and I can assure this year will be just as good if not better than lasts!† The crowd erupted with excitement, preparing themselves to witness, what they deem greatness, â€Å"Ok, let me break down what events we will be having tonight,† began the announcer, â€Å"The three-point contest will be cramped this year because it contains a good amount of players who can really spray the ball,† continued Announcer, â€Å"then following the three-point contest we have the world-famous dunk contest which should be fun, and finally to put the cherry on top of the tournament we have our own annual all-star game!† All this excitement seemed to have a nix effect on Matthew. His face was brimming with confidence. Matthew wasn’t shaken by the noise for one split second. It seemed like Matthew noticed that he could, and possibly would win all there was to win at that tournament. Poor Matthew, little did he know that the Collins would give him a run for his money, but then an â€Å"accident† happened. As the players were coming off the podium to prepare themselves for theShow MoreRelatedCountry Notebook Essay12249 Words   |  49 PagesKorea is located in East Asia, on the southern half of the Korean Peninsula jutting out from the far east of the Asian land mass (See Appendix A). The only country with a land border to South Korea is North Korea, lying to the north with 238 kilometers (148 mi) of border running along the DMZ. South Korea is mostly surrounded by water and has 2,413 kilometers (1,499 mi) of coast line along three seas. To the west is the Yellow Sea, to the south is the East China Sea, and to the east is Ulleung-do andRead MoreLogical Reasoning189930 Words   |  760 PagesDowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. 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Dreams Are From The Book Your Soul Is Writing About You

Dreams are illustrations from the book your soul is writing about you Marsha Norman The Interpretation of Dreams was published by Sigmund Freud in the year 1900 as a thought provoking compilation of ideas surrounding the cognitive processes of dreaming. Although it has been translated and edited since its original publishing date, it reads as if to hold true to Freudian fashion; addressing levels of consciousness and their effects on how specific dreams are formed. Freud makes a clear and reverent effort to acknowledge others theories, as well as his own, in an attempt to explain the unexplainable. His focus throughout the text is to hypothesize on how regression, resistance, and censorship all play a delicate role in the remembrance and interpretation of ones dreams. It is Freud’s skillful application of resistance and censorship that grants further contemplation of why dreams are so soon to fade and be forgotten upon awakening. It is also this application that guides the reader into how these two processes may require one to use free association to interpret such dreams. Resistance and censorship are explained by Freud as a cognitive process that happens due to the separation of waking and sleeping states. He presents the idea that while one sleeps, the cognitive censorship used throughout waking hours is significantly reduced, making dreams possible. However, immediately present upon awakening is mental resistance, resulting in the â€Å"forgetting† or â€Å"fragmenting† ofShow MoreRelated Virgil’s Vision of the Underworld and Reincarnation in Book VI of the Aeneid1280 Words   |  6 PagesReincarnation in Book VI of the Aeneid â€Å"Virgil paints his sad prophetic picture of the Underworld in shadowy halftones fraught with tears and pathos. His sources are eclectic, but his poetic vision is personal and unique† (Lenardon, 312). 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Contemporary Perspectives of Early Childhood

Question: This assessment requires you to draw on your learning from weeks 1-7, in relation to theories of learning and development, and respond to a statement in the form of a scholarly essay with academic referencing. Answer: This essay aims to draw our learning in relation to the theories of learning and development and images of the child. The deconstruction of the statement-Our image of the child is rich in potential, strong, powerful, competent and most of all, connected to the adults and other children will be taken into consideration. The stages of childhood concern a type of apprenticeship for consecutive stages of the future. Childhood is the initial step for getting mentally prepared to learn new things. Child development is an element of an interdisciplinary field called as developmental science. It comprises of all the alterations which is experienced throughout the lifetime. Huge diversity distinguishes the concerns as well as interests of several investigators who are involved with the study of child development. All of them want to accomplish the similar goal: to explain and recognize the factors that persuade the consistencies and alterations in young individuals in the first two decades of existence. This essay will also identify and discuss the theories and will explore the implications of the theories along with the images for learning as well as teaching. The understanding of individuals regarding child development involves an interdisciplinary approach (Kolb, 2014). By involving the mutual efforts of individuals from different fields it has attained a successful growth. Because of the necessity to solve daily problems relating to the children, several researchers from different fields such as sociology, psychology, biology, neuroscience and anthropology have joined hands with the professionals from medicine, public health, education, social service, family studies et. Child development is a field which exists today as an acknowledgment to the involvements of these disciplines. The knowledge regarding child development is not just logically important but appropriate and valuable (Trawick-Smith, 2013). The interdisciplinary study with respect to human constancy and alteration is divided into three broad domains: Cognitive, social and emotional, physical. These three domains are not really different. Rather, they come together in an amalgamated, holistic approach to yield the existing, growing child (Gonzalez-Mena, 2013). Moreover, all the domains are influenced by each other. Social and emotional development involves the changes in social and emotional communications, knowledge of self-understanding regarding other people, friendships, interpersonal skills, intimate relationships, behavior and moral reasoning (Lewis Mitchell, 2014).Cognitive development involves the alterations in the intellectual abilities together with memory, attention, academic and knowledge of each and every day, creativity, language, problem solving and imagination. Physical development involves the alterations in size of the body, appearance, functioning of the body, motor and perceptual capacities along wi th physical health (Wasserman Zambo, 2013). Besides differentiating and amalgamating the three domains, an additional dilemma comes up in the discussion of development which is involved with how to part time flow into reasonable, controllable parts. The researchers frequently utilizes the periods of age which brings societal expectations and new capabilities that function as significant transitions in the key theories (Morrison, 2013). In the field of early childhood care and education, a theory refers to a collection of thoughts that elucidate a certain subject matter in the field of learning and development in children (Penn, 2014). Characteristically, the development of a theory occurs through the utilization of thoughtful and coherent forms of conceptual and comprehensive idea. Additionally, a theory is frequently based on common ideologies that are autonomous of what is being elucidated. As a result, someone who thinks regarding the given details and comes up with a probable elucidation for those details is known as a theorist. A number of individuals articulate that theorists turn up with conceptual thoughts and viewpoints and subsequently spend their lives struggling to prove themselves, since ideas can constantly be uncertain until confirmed completely. What theories offer are ways of knowing that persuade thoughts and impact on performing in meticulous ways (Mitchell et al., 2013). From the theories, different sets of suppositions are created regarding how little children learn as well as develop, and what knowledge and education may possibly and be supposed to appear like (Kolb, 2014). These suppositions persuade the way educators reflect and operate, and they possess an impact on their thoughts and viewpoints. They vision the world in definite ways. They recognize and elucidate what is happening based on the existing theories they identify in relation to, and that reverberate with their individual understanding, thoughts and consideration (Bruce, 2012). These are the speculative viewpoints, the analysis arising from the theories from which educators function on a daily basis when functioning in the settings of early childhood. These theoretical perceptions could be on social views of upbringing, how children gain knowledge, and the responsibility of families as well as communities in the development of a child (Gordon Browne, 2013). Theories place children and their education in meticulous behaviors which have implications for how educators instruct, discover and recognize the development of child. Courses intended to train educators to work in the education of early childhood and concerned professions are supported by a diversity of theories that associate with a variety of characteristics of development of child and learning such as mental and emotional expansion, physical and cognitive development, verbal communication and societal development, engage in recreation, self-sufficiency along with independence (Essa, 2013). In Western countries the most important theorists includes Vygotsky, Bandura, Erikson, Ainsworth, Piaget, Bowlby, and Skinner. The viewpoints of these theorists enlighten and direct the work of educators with families, young children, as well as communities and at the same time they make available theoretical understandings on characteristics that are complicated to understand (Trawick-Smith, 2013). Thinking intensely regarding ones performance and then associating this with the theoretical viewpoints that enlighten that practice facilitates the educators to proceed in a more knowledgeable way to alter their practice (Wittmer et al., 2012). Talking about the developmental theories, these theories initiated from the conventional base for development of child involving developmental psychology and created the conception that there is a worldwide outline of development and consequently an expected way to development and learning for every child (Penn, 2014).. Ideas developing in the course of the 19th century focused on the pragmatic alterations in children as they matured. These alterations or milestones have been expressed into different phases which are differentiated by qualitatively diverse behaviors (Bornstein Bradley, 2014). A number of developmental theorists observe development as an irregular course of action. They consider that development engages separate and different stages with diverse types of behavior taking place in every stage (Trawick-Smith, 2013). On the other hand few support a unremitting vision of development and propose that development engages regular and continuing alterations throughout the existence, with behavior in the prior developmental stages providing the foundation of talent and capabilities essential for the subsequent stages. Developmental theories are condemned for not reflecting the existence of present children and their knowledge by not focusing on the societal and educational characteristics that impact on the process of development (Lewis Mitchell, 2014). Talking about Socio-cultural theories, in modern years, these theories have offered a significant theoretical tool for rethinking a great deal of the practice in early childhood education. They illustrate profoundly on the effort of Vygotsky (1962), and more lately Rogoff (1990). These theories suggest that educators should be able to comprehend the development of children in the perspective of their individual communities. The children are placed as learners through the system of belief to which they are demonstrated and in the course of their communications with others (Crain, 2015).. Hedegaard (2004) illustrates this sight of development as the association between the society and the child. This means observing the development of a child in the conditions of their society, furthermore Fleer argues, society not just establishes the values for defining the process of development but outlines the framework in which the child development is supported (Swim, 2015). Vygotsky observed the societal surroundings as being influential to the learning of a child. It means that learning in the company of and from other individuals is prioritized. Prospects of what a child can accomplish at definite ages turn out to be uncertain as dissimilar cultural observations are reinforced through the community of a child (Mooney, 2013). Taking into consideration the Socio-behaviorist theories, it might seem unusual to cluster behavioral and social theories collectively as they are two extremely contradictory approaches (Morrison, 2013). Though, the major dissimilarities on which they rely involves their outlook of the child, their vision of the responsibility of grown-up individuals and their vision of understanding and create them questionably more appealing when positioned in concurrence than when alienated (Morrison, 2013). For behaviorists, information is provided to the children by the grown-ups in bite-sized amounts, whilst for the sociologists, understanding is formed as we comprehend life whilst interrelate with other individuals. The behaviorist children are flexible and moldable individuals who can be shaped by our wish, completely a product of the setting in which they mature (Crain, 2015). Social learning is considered to be predisposed by internal procedures concerning awareness, recollection, and inspiration, which may not be as willingly visible as behavior along with its consequences (Mitchell et al., 2013). Little children are particularly adjusted to learning in the course of representation or observing others, particularly if they recognize with the representation, or observe that the representation is reinforced for its procedures. Therefore, antagonistic and aggressive actions revealed by animated characters or additional media and perceived by the children might in fact persuade children to act in comparable ways, particularly if the character is resistant for its actions (Gonzalez-Mena, 2013). Ideas that distinguish behaviorism comprise the conviction that anybody can gain knowledge of everything if they are given the correct support; this positive support will motivate them to learn (Wittmer et al., 2012). Learning is hence perceived as being connected with societal and physical habituation. It is throughout the strengthening of behaviors displayed by the children. This signifies that the focus is not on the process of development but relatively on the process of learning along with the circumstances that facilitate or restrict the process of learning (Bruce, 2012). It is an approach that is directed by a teacher, and is not by the children. Educators make a decision regarding the everyday tasks to be well-read and subsequently direct the children to start these tasks (Bornstein Bradley, 2014). They construct their assessments regarding what is to be learnt and after that make available what is essential in reaction to the behavior of children to make sure the learning takes place (Penn, 2014). The key encouragers to this process of gaining knowledge are rewards along with reinforcements. In the settings of early childhood, educators have a tendency to reward constructive, preferred behavior through appreciation or rewards, furthermore overlook less pleasing behavior in the conviction that all the things can be learned as well as also unlearned (Kolb, 2014). In the end, it can be concluded that the theories of childhood development and learning assists in explaining the ways by which children learn as well as grow, the means by which their behavior might be tailored and improved, furthermore why it is argued that their results are created by biology as well as experiences. The stages of childhood concern a type of apprenticeship for consecutive stages of the future. Childhood is the initial step for getting mentally prepared to learn new things. Child development is an element of an interdisciplinary field called as developmental science. By considering the factors which might sustain or compromise the process of development and incorporating this understanding into individual effort with the children as well as their families are fundamental towards enlightening more encouraging surroundings. The professionals of early childhood can assist the parents and additional caregivers by instructing them with the ways of spending and enjoying m ore time with their children, strengthen optimistic skills, supervise actions and set restrictions, as well as lessen the utilization of insensitive disciplinary ways. These are the vital skills of parenting that facilitate children to develop constructive social behavior, pro-activeness, and some other skills which they will require in school and other environments for becoming successful in an efficient manner. References Bornstein, M. H., Bradley, R. H. (Eds.). (2014).Socioeconomic status, parenting, and child development. Routledge. Bruce, T. (2012).Early childhood education. Hachette UK. Crain, W. (2015).Theories of development: Concepts and applications. Psychology Press. Essa, E. (2013).Introduction to early childhood education. Cengage Learning. Gonzalez-Mena, J. (2013).Foundations of early childhood education: Teaching children in a diverse society. McGraw-Hill Higher Education. Gordon, A., Browne, K. (2013).Beginnings beyond: Foundations in early childhood education. Cengage Learning. Kolb, D. A. (2014).Experiential learning: Experience as the source of learning and development. FT press. Lewis, C., Mitchell, P. (2014).Children's early understanding of mind: Origins and development. Psychology Press. Mitchell, R., Myles, F., Marsden, E. (2013).Second language learning theories. Routledge. Mooney, C. G. (2013).Theories of Childhood: An Introduction to Dewey, Montessori, Erikson, Piaget Vygotsky. Redleaf Press. Morrison, G. S. (2013).Fundamentals of early childhood education. Pearson Higher Ed. Penn, H. (2014).Understanding early childhood. McGraw-Hill Education (UK). Swim, T. J. (2015). Theories of child development: Building blocks of developmentally appropriate practices.Development,10, 27. Trawick-Smith, J. (2013).Early childhood development: A multicultural perspective. Pearson Higher Ed. Wasserman, L. H., Zambo, D. (2013). Introduction. InEarly Childhood and Neuroscience-Links to Development and Learning(pp. 1-5). Springer Netherlands. Wittmer, D. S., Petersen, S. H., Puckett, M. B. (2012).The young child: Development from prebirth through age eight. Pearson Higher Ed.

Promotion Strategies in Effective Marketing Plans

Discussion To ensure that the rapid diagnostic product achieves success in the market, an effective marketing plan that differentiates the company in the market place should be set up elaborately. This is intended to offer the company an excellent opportunity for early success. The marketing plan incorporates key elements that would help commercialize the rapid diagnostic products effectively.Advertising We will write a custom essay sample on Promotion Strategies in Effective Marketing Plans specifically for you for only $16.05 $11/page Learn More These key elements include: promotional literature and advertising material; promotional newsletter; customer training workshops; medical/scientific trade exhibitions such as, the media; domestic promotion that includes mailings and telephone contacts; specific target product mailings conducted monthly; key journal advertising; internet home page; presentation and publication of scientific papers; international distribution meetings; multimedia presentations on notebooks and desktop computers; distribution of multimedia presentation on CD; and press releases. Promotion Literature Advertising will be the major promotional element the company will use to penetrate the market. It will be used both to establish the rapid diagnostic product in the market and increase its sales. Through advertising in medical and scientific journals, the market will be informed of the very existence of the product and, specifically, its pharmacological, chemical, and physical properties. Clients will be persuaded to use for the cure, prevention, or treatment of disease (Stephens, 2005). The advertising will adhere to six specific principles; the central sales idea, uniformity of presentation, protested promotion, split second timing, overwhelming of clinicians, and advertising behind advertising. A central idea will be developed by emphasizing the physical, the chemical or pharmacological properties of the prod uct. It will also include its mode of administration, side effects, and contraindications. The aim will be to differentiate the product from existing competitive products, thereby offering the product uniqueness in its class (Kurtz, 2009). Uniformity of presentation will include the proper coordination of all promotional activities, including detailing, direct mail and advertising (Kotler, 2000). The advertising material will be protested on selected practicing medical practitioners in selected localities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will be aimed at evaluating the product purpose and effectiveness, so that necessary alterations could be made in the final product. Split second timing of promotion will involve simultaneous distribution of the product, detailing, direct mail, and journal advertising. The Internet Homepage The internet would provide the most powerful m edium for promoting the rapid diagnostic products to the market (Can’t, 2009). The internet has a multimedia nature combined with its capacity to deliver huge amounts of product information to users. This means that it is an effective medium for advertising and promoting products. Through the internet, the company would not only publicise the products on the net, but also advertise the products to a global public at a fraction of the cost of traditional advertising (Paley, 2000). It is easy to update and expand through the internet. The internet would provide no real limit on how information on the product can be made available to clients. Furthermore, the company can focus on the product, offering video clips, detailed graphics, photographs and animations, in addition to text. This will enable it to provide more detail not possible with other advertising media (Can’t, 2009). Promotional Newsletter The company can utilize the email facility of most web browsers in conj unction with lists of addresses to dispatch out e-mail with advertising slants. Although hardcore advertising is generally frowned upon in the e-mail in the e-mail world, the company can create an e-newsletter that provides value added information that would be important to a select group of prospects. The company will utilize its website to promote the e-newsletter; encouraging visitors to subscribe to the newsletter with the promise that they will be getting necessary information related to the company products. This assists the viewer to initiate contact with the e-newsletter rather than being forced on them. The company will benefit from the advertising as it will be associated with the newsletter as long as it is a good newsletter. The newsletter will also enable the company to unobtrusively advertise its products and services (Loudon, 2004).Advertising We will write a custom essay sample on Promotion Strategies in Effective Marketing Plans specifically for you f or only $16.05 $11/page Learn More Customer Trainings Workshops The company will strive to offer medical training to both its sales force and clients through training and workshops. Training and workshops will concentrate on supporting clients, and promoting professional and online information for customers. Customer training and workshops will offer clients medical education on the products through strategy, content development, and online broadcast conferences and events. The workshops will bring the medical experts and allow leaders in the medical industry to interact with sales professional through various medical simulations (Paley, 2000). Medical Science trade Exhibitions The company will take advantage of trade exhibitions to promote the product. Stalls for exhibitions will professionally be designed. The company will engage an advertising agency to provide the design. Promotional materials will be printed and distributed. Gifts such as wall calendars will be p rovided for those who visit the stall. These arrangements will be made well in advance and carried to the exhibition site. The company will also provide enough manpower to put up the stall during the exhibition (Kotler, 2000). Domestic promotions The company will make use of direct mailings for its domestic promotions. This will be a mechanism for disseminating unsolicited and solicited information abut the product. Unsolicited information will be that which is received without having been requested or subscribed for. Among the materials that will be available by this mechanism shall be direct mailings about the medical products and advertisements from product distributors. Unsolicited materials through the mail will be an important source of medical information for both lay people and medical professionals. The company will use the mails to send literature in response to direct requests or to people on the mailing lists (Loudon, 2004). Specific Target Program Mailings The company w ill carefully consider what type of clients to target and the product to promote. The company will establish specific objectives that will be measurable. These objectives will be related to improved medical service to clients, enhance client education on certain topics on the product and enhance target goals for utilization of the products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The objectives will be program based to assist in deciding on target market (Physicians and patients). The objective will also develop communication methods for offering the product to the target market (Kotler, 2000). Key Journal Advertising Professional journal advertising that shall be engaged by the company will adhere to the medical associations of most countries. Before publishing, the company will ensure that it passes through censorship to comply. Such requirements expected to be met will include: the advertisement clearly identifying the advertiser and the product; ensuring that the advertisement is not deceptive and misleading; ensuring that the layout, art work and format are such as to avoid confusion with editorial content of publication (Westwood, 2001). The company will not engage in unfair comparisons and unwarranted disparagement of competitors products. In sum, the advertisement will conform to the principles of clinical ethics. Multi media Presentation The use of multimedia will be aimed at making communications more efficient and effective, thus assisting the company to accurately discern the need for change and to formulate and implement an appropriate response. Multimedia communication will enhance the company’s ability to enrich the customer, cooperate to enhance competiveness, organize to master change and uncertainty, and leverage the impact of people and information. Multimedia will contribute to the strategic thrust that facilitates agility and long term success for the company (Paley, 2000). Multimedia will effectively be utilized in promoting products to customers. The company will utilize the web as a popular medium of delivery of multimedia promotions. The company will utilize web pages using a rich combination of media in promotions. The web pages will be endowed with pictures to show products, text that describe the product, graphs and charts that further highlight desirable performance characteristics of products and mo re. Videos could also be included to the clients to see the product in action. This will deliver a customer testimonial that actually indicates a satisfied customer using the product. The effective use of multimedia on web pages will be a powerful tool for persuasion (Luther, 2001). Distribution of Multimedia Presentation on CD The multimedia will be employed effectively to provide clients with added value for sale. It will be used to offer assembly and operating instructions, to deliver information on other products that might, based on customers profile be of importance to customers. The will strive to offer customers the product with a video tape as a substitute to a traditional paper assembly and operating instructions manual for the use of the products. The video will provide instructions on how to use the product. Multimedia presentation on CD-ROM is another medium that will be used effectively by the company for the delivery of multimedia after-sale customer support. The impo rtant advantages targeted will be the capacity to support greater customer interaction and a delivery of a combination of media. CD-Rom based multimedia manuals will allow users to have more choice about the nature of assistance they receive. CD-ROM based multimedia manuals will designed to offer clients options from which to select a form of assistance appropriate for them (Kotler, 2000). International Distributor Meetings International sales distribution will cover the sales and logistic processes. These sales processes will involve the acquisition of orders. Product sales will start with location of the final demand for the products and services. This is the stage closest to the client, so it interprets requirement patterns and preferences and transmits external client orders. These external orders are expected to come directly from ultimate clients or from intermediary institutions directly. The orders will then be translated into specific supply chain activities, such as; proce ssing of orders, operations of distribution centres, and holding and control of stocks (Westwood, 2001). The sales processes will be aimed at creating client loyalty and the performance of the chain. Logistic processes which includes the design of the physical distribution process, order processing and delivery will be carefully designed. International distributors meetings will assist monitor the dynamics in the market environment that might influence product distribution. In addition, the company will provide graphics such as; logos and photos to country operations. The company’s overseas distributors will take advantage of annual international distributor meetings to discuss promotional practices with their head office counterparts (Can’t, 2009). The company will have alternative strategies to spell out how the company’s resources shall be combined and adapted to market needs. The company’s international marketers will form communication programs for a pplication in targeted markets. These programs will include; advertising, personal selling, publicity, and sponsorship (Can’t, 2009). Promotion through Press releases The company will engage in full gear public relations. This will ensure non-personal stimulation of demand for the product by paid placement of important news regarding the product in a print or broadcast medium. This will be aimed at creating the products credibility for advertising to follow. The company will generate publicity by creating special events, holding press conferences, and preparing news releases and media kits. Through press releases, the company will operate cost effectively and will get an easy way to get free publicity and generate interest and sales for the product. The press releases will also assist the company in generating tons of enquiries from a single press release send to a list of journals that serve the market (Loudon, 2004). Conclusion In sum, proper coordination of all activities will be ensured to achieve promotional strategies (Westwood, 2001). By overwhelming the medical practitioner, the company will try to keep clients informed about its products through the promotional cycle (Stapleton, 1998). This will include informing them of the name of the product, explaining the story of the product, what the product is used for, convincing them on its clinical effectiveness, informing of progress of the company, and dispatching samples of the product, for the purpose of maintaining the name of the company to remain fresh in their minds (Loudon, 2004). Reference List Can’t, M. (2009). Marketing Management. New York: Routledge. Kotler, P. (2000). Marketing Management. London: Blackwell Publishers. Kurtz, D., Mackenzie, F., Snow, K. (2009). Contemporary Marketing. New York: Springer. London, D., Robert, S. (2004). Marketing Management. New York: Routledge. Luther, W. (2001). The Marketing Plan. London: Springer Publishers. Paley, N. (2000). The Marketing S trategy Desktop Guide. Cambridge: Cambridge University Press. Stapleton, J., Thomas, M. (1998). How to Prepare a Marketing Plan. London: Blackwell Publishers. Stephens, J., Thomas, M. (2005). Marketing Planning Guide. New Jersey: Princeton University Press Westwood, J. (2001). The Marketing Plan. New York: Open Court Publishing. This essay on Promotion Strategies in Effective Marketing Plans was written and submitted by user J0ey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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